Aspire: to direct one’s hopes or ambitions towards achieving something. To long, aim, or seek ambitiously; especially for something great or of high value.

Aspire represents innovation, dedication, and change. We are unique and represent a bright future in the music industry, therefore our branding must also reflect that. This is shown by our 3 logos; our icon/symbol, our logotype/font, and our full insignia.

Our icon logo is an upward-pointing arrow, with a sweeping movement from left to right also representing forward motion. Making use of both shades of Aspire Gold, this logo makes a statement.

Our 2nd logo is a hybrid wordmark/emblem where font is preferred. Custom font represents how nothing about us is ordinary, and stylized lettering in the beginning and end. We borrow from the Japanese Yen also representing our global reach.